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CI Introduction

CI Concept
Nature meets technology! Our CI is a visual representation of the Samsung Industry's image.
Samsung Industry's logo mark symbolizes the sky (天), earth (地), and humanity (人) that make up the universe. The logo mark represents our commitment and hard work to develop those three elements to meet today's business environment demands. We can lay a solid foundation for improving corporate culture and people's quality of life while striving to achieve consistent and steady growth.
This core element of Samsung Industry's CIS (Corporate Identification Standards) is Samsung's representative image.
The ultimate goal is to create value ("value creation") on top of a solid foundation, the Samsung Industry. Samsung Industry takes the lead in the social infrastructure industry, the base of a pyramid that stands on social infrastructure. Social infrastructure is the land on which the mountain of 'Samsung' stands.
The logo mark represents the three major business principles of the Samsung Industry.
Samsung Industry's principles of knowledge management: Sharing knowledge, innovative thinking, and creating knowledge Under the three principles of talent management, we aim to create value based on our community built on open management. Open management is based on a sense of community.
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Color Code
R: 0 / G: 58 / B: 152
C: 100 / M: 88 / Y: 7 / K: 1
#003a98
R: 131 / G: 139 / B: 143
C: 52 / M: 39 / Y: 38 / K: 3
#838b8f
R: 56 / G: 51 / B: 41
C: 63 / M: 60 / Y: 72 / K: 61
#383329

The primary color SI cobalt blue (Pantone 286C) or the secondary color SI grey (Pantone 430C) should be used. If it is hard to use either color or if you have to consider the background, you can use SI black (Pantone Black C). You should reproduce the logo by printing it out or produce it according to the general rules of drawing.